Sports Marketing Agency

Making sport matter to more people

Sport is an industry all about connection. The numbers can be deceptive, however, because attention alone won't guarantee participation, membership or commercial impact for sports organisations. 

The key is to understand what motivates different people to act, and how to turn moments of interest into lasting relationships. We help governing bodies, clubs and sports organisations consistently engage and grow their audiences using audience insight, strategy and creativity. 

Our experience includes British Cycling, England Golf, EMD, England and Great Britain Hockey, British Gymnastics, INEOS Grenadiers and FC Lausanne-Sport.

Understanding what moves your audience 

Starting with the audience in sport is important because people’s relationship with it is very personal. The reasons someone will take the leap from spectator to athlete, or casual viewer to season-ticket holder or occasional participant to club member can be very different. 

We use research, data and insight to understand the people you need to reach, what matters to them and the barriers standing between awareness and action. That understanding gives strategy and creativity a clear job to do, whether the objective is increasing participation, attracting new audiences, strengthening engagement or supporting wider commercial goals.

Getting sporting audiences to act

Our strategists, creatives and channel specialists turn audience insight into campaign ideas designed around a clear objective: the idea being that attention generation is great, but our campaigns go further in pushing sports audiences to take action. 

Campaigns we have delivered in the past range from encouraging someone to pick up a club for the first time, strengthening organisations' existing relationships with their members, and helping organisations reach entirely new audiences.