ACCELERATING MARKET EXPANSION for NEXT GEN payments processor

The challenge

Showcasing Thredd as a leading provider in the payment solutions industry.

The ever-evolving financial landscape demands increasingly frictionless, ubiquitous, and secure payment solutions. This trend fuels innovation across various sectors, from established banks seeking to enhance their digital offerings all the way through to consumer brands venturing into financial services.

Although Thredd had long-standing credibility, expertise and solutions to serve its customers, the revitalised brand was unknown. And, in such a crowded market, a key challenge was to attract businesses to the new brand, and convert them into clients.

RESULTS

• 50,899 social actions on LinkedIn
• 5x increase in website page views year on year
• 50,899 social actions on LinkedIn

Think

Focus on the competitors.

MTM’s primary objective was to increase brand awareness and prepare for future growth, strategically targeting potential customers actively researching or demonstrating interest in Thredd's main competitors and its previous brand name. This targeted approach captured the attention of this highly specific audience segment and educated them about the new brand and high level of credibility it offered.

WHAT WE DID

• Stakeholder alignment
• Strategic workshops
• Brand audit
• Competitive audit

Create

A multi-faceted approach to reach a global audience.

Our agency planning teams developed a multi-channel strategy to reach diverse audience segments within niche markets, strategically focusing not only on users engaged with Thredd's main competitors, but also on new opportunities showing an interest in Thredd's services. By testing and leveraging data-driven audience targeting through remarketing and paid advertising, keyword optimisation for SEO, engaging refreshed creative and a dedicated  social campaign, we were able to exponentially increase Thredd’s impressions, clicks, site views and site users across previously untapped global markets. This included expanding into APAC, a previously untouched audience sector for Thredd.

Deliver

Thredd increased its brand awareness to a highly niche audience on a global scale, including entering APAC.

Partnering with MTM empowered Thredd to establish credibility and brand awareness with businesses looking to build, launch and scale innovative card, digital wallet and embedded payment programs globally.