DELIVERING a comprehensive brand COMMUNICATIONS STRATEGY and WIDESPREAD SUPPORT

Understand

A once in a generation opportunity to reduce CO2 emissions

Bringing together more than 50 partners, the Solent Cluster is a major decarbonisation initiative that will accelerate the production of sustainable energy and fuels, and substantially reduce CO₂ emissions across the Solent and Southern England.

The project is supported by a cross-sector collaboration of international, national and regional businesses, local government and leading academic institutions. Collectively, they bring decades of proven expertise in hydrogen, carbon capture and sustainable fuel technology. The cluster’s ambitions also extend to producing low-carbon energy to heat homes, businesses and public buildings, and creating new job opportunities across the region in the industries of tomorrow.

These efforts will position the Solent at the centre of the low-carbon economy and make a major impact on the country’s Net Zero ambitions. With the opportunity to store up to 10 million tonnes of CO₂ every year the Solent Cluster is also poised to deliver one of the largest contributions to Net Zero of any UK cluster.

The Challenge

Delivering a comprehensive brand and communications strategy

The MTM Agency was brought on board at the project’s inception to develop and deliver a comprehensive brand and communications strategy that would build widespread support across the region and beyond for this unique and ambitious project.

We were tasked with managing a broad range of deliverables to ensure the project maximised its impact from day one, developing a full suite of brand and communication assets that included digital, film, events, PR, and an extensive public affairs programme.

Create

Define and deliver an effective brand strategy

We needed to act quickly to create a central, online focal point for the campaign in order to communicate the cluster’s ambitions while the permanent digital infrastructure for the project was being developed in the background. With this in mind, our digital team designed, built and launched an on-brand website in a matter of days, detailing key information, partners and contact details.

The initial build will soon be replaced with a flexible, scalable platform to support the cluster’s long term objectives, highlighting the brand’s unique proposition to all audiences.We needed to act quickly to create a central, online focal point for the campaign in order to communicate the cluster’s ambitions while the permanent digital infrastructure for the project was being developed in the background. With this in mind, our digital team designed, built and launched an on-brand website in a matter of days, detailing key information, partners and contact details.

The initial build will soon be replaced with a flexible, scalable platform to support the cluster’s long term objectives, highlighting the brand’s unique proposition to all audiences.