Consumer PR
Helping brands enter the right conversations
Relevance drives results
The brands people remember are rarely the ones talking the loudest. They're the ones showing up in the right places, at the right moments, with something worth talking about.
Consumer PR is about creating genuine public interest around your brand, products and services. At MTM, we help brands uncover compelling stories, identify opportunities within popular culture and develop campaigns that connect with consumers in ways traditional advertising often can’t.
Whether you're launching a new product, promoting a service, entering a new market or strengthening brand preference, we create PR programmes designed to generate genuine interest from the people who matter most.
Making brands newsworthy
Not every announcement deserves coverage.
The key to successful consumer PR is identifying the stories, insights and talking points that journalists, creators and consumers genuinely care about.
Our team works closely with client partners to uncover the opportunities hidden within products, customer behaviour, market trends and brand activity. We then shape these into stories that are timely, relevant and capable of generating discussion across multiple channels.
From national awareness campaigns to local activations and product-focused announcements, we know how to find the right angles that resonate beyond the brand itself.
Creating momentum around products and brands
Consumers are influenced by what people are discussing, sharing and recommending.
That's why we focus on creating ideas that encourage participation and conversation.
From product launches and seasonal campaigns to partnerships, experiences and consumer research projects, we develop PR activity designed to give your audience a reason to engage.
The strongest campaigns often extend far beyond a single media placement, creating momentum that carries across news titles, social platforms, communities and everyday conversations.
Connecting with the media that influences purchasing decisions
Editorial coverage remains a powerful driver of consumer behaviour.
Over the years, our team has built a robust network of journalists, broadcasters, publishers and content creators across a broad range of sectors, helping brands secure coverage that supports their commercial objectives.
Whether targeting lifestyle media, consumer publications, regional press, broadcast outlets or specialist titles, we understand how different audiences consume information and how to position stories for maximum impact.
Built for an interconnected media landscape
Consumer influence no longer comes from one place.
News stories become social content. Social content becomes creator content. Creator content becomes mainstream news.
As an integrated agency, we bring together PR, social media, content creation, influencer marketing and paid amplification to ensure ideas travel further and work harder. By connecting channels around a central story, we help brands maintain momentum long after launch day.
What we do:
| Consumer PR strategy | ||
| Product launch campaigns | ||
| Brand storytelling | ||
| Consumer research campaigns | ||
| Press office support | ||
| Influencer management | ||
| Lifestyle and consumer media relations | ||
| Experiential activations | ||
| Press events and launches | ||
| Partnership campaigns | ||
| Broadcast | ||
| Seasonal and awareness campaigns | ||
| Influencer and creator outreach | ||
| Brand ambassador programmes | ||
| Campaign measurement and evaluation | ||
| Turning interest into brand preference |
Building visibility in an AI-driven world
The role of consumer PR continues to evolve.
Today's consumers discover brands through a mixture of traditional media, social platforms, creators, search engines and increasingly, AI-powered tools. Platforms such as ChatGPT, Google AI Overviews, Copilot and Gemini are increasingly drawing on trusted third-party sources when generating answers, recommendations and summaries.
This means independent media coverage, expert commentary and trusted brand mentions are becoming even more valuable. Not only do they help influence consumers directly, but they also contribute to how your organisation is understood and represented online.
As an integrated agency, we combine PR, content, search and AI visibility expertise to help strengthen your brand's wider digital footprint, ensuring stories continue delivering value long after they first appear.
Publicity alone isn't the objective.
The most effective consumer PR strengthens familiarity, encourages recommendation and gives people reasons to choose one brand over another.
By combining strategic thinking, strong storytelling and media expertise, we help organisations earn their place in the conversations that shape consumer decisions.