SEO & GEO
Search is evolving.
The way people discover information is changing rapidly.
While traditional search engines remain a critical source of traffic, audiences are increasingly turning to AI platforms such as ChatGPT, Google AI Overviews, Copilot, Gemini and Perplexity to answer questions, evaluate suppliers and recommend products and services.
As a result, visibility means more than rankings alone. Organisations must be discoverable when people search, and credible when AI generates answers.
At MTM, we combine SEO and Generative Engine Optimisation (GEO) to help organisations increase visibility, strengthen authority and influence how their brand is represented across both search and AI-powered discovery. By bringing together technical expertise, content strategy, digital PR, audience insight and data science, we help ensure your organisation is found, understood and recommended wherever your audience is looking for answers.
Two disciplines
Working together
Despite the attention GEO is receiving, effective Generative Engine Optimisation starts with the same foundations that have always underpinned successful SEO.
Authoritative content, technical excellence, audience understanding and strong trust signals all influence how search engines and AI systems understand your organisation.
The difference is that GEO extends these principles beyond traditional rankings. It focuses on how AI platforms interpret your expertise, whether they reference your content, how accurately they represent your organisation and how frequently you appear in AI-generated responses.
By combining SEO and GEO into a single strategy, we help build visibility today while preparing your organisation for the future of search.
Understanding what your audience is really searching for
Successful SEO and GEO strategies are built around people
Before we make recommendations, we take the time to understand your audiences, their challenges, their information needs and how they search for answers.
Using audience research, search intelligence, competitor analysis and market insight, we identify the opportunities most likely to drive meaningful commercial outcomes.
This allows us to create strategies that align search intent with your business goals, ensuring your organisation appears in the moments that matter most, whether that's through search engine results pages, AI Overviews or generative AI platforms.
Be the answer when your audience asks AI
AI-powered search is changing the way buying decisions are made.
Whether someone is researching a complex challenge, comparing suppliers or looking for expert recommendations, platforms such as ChatGPT, Copilot, Gemini and Perplexity are increasingly becoming part of the decision-making process.
For organisations operating in competitive and high-trust industries, this creates a significant opportunity.
Our GEO strategies are designed to improve how AI systems understand your organisation, products, services and expertise. We optimise the technical foundations, content ecosystem, authority signals and digital footprint that influence whether AI platforms choose to reference your brand when generating answers.
The result is greater visibility, stronger representation and increased opportunities to influence decision-making earlier in the customer journey.
Content that earns attention, authority and citations
Search engines and AI platforms reward organisations that consistently demonstrate expertise.
Our strategists, SEO specialists, content teams and PR professionals work together to create content that answers important questions, showcases authority and helps audiences make informed decisions.
From service pages and resource hubs to thought leadership articles, industry insight, research reports and campaign content, we create assets that support traditional search performance while also increasing the likelihood of being surfaced and cited by AI platforms.
For organisations operating in specialist sectors, credible and authoritative content remains one of the most valuable competitive advantages available.
Beyond your website
Visibility today extends far beyond the pages you own
AI platforms rarely rely on a single source when generating answers. Instead, they assess information from websites, media publications, business directories, professional networks, industry resources, social platforms and trusted third-party sources.
This means successful SEO and GEO strategies require a broader perspective. Working closely with our PR, content, social media and digital teams, we help strengthen the wider ecosystem of signals that contribute to authority, trust and discoverability.
By improving your digital footprint across multiple touchpoints, we increase the likelihood that both search engines and AI systems can confidently understand, reference and recommend your organisation.
SEO and GEO
What we deliver
Every organisation's challenges and objectives are different, which is why we tailor our approach to your goals.
Our services include:
| Technical SEO audits and optimisation | ||
| SEO and GEO strategy development | ||
| AI visibility audits | ||
| Keyword and search intent research | ||
| Audience and competitor analysis | ||
| Content strategy and creation | ||
| Entity optimisation | ||
| Structured data implementation | ||
| Digital PR and authority building | ||
| Knowledge graph optimisation | ||
| AI visibility and citation monitoring | ||
| Organic performance reporting | ||
| GEO reporting and measurement |
At MTM, we combine technical expertise, data insight, creative content and strategic thinking to help organisations strengthen their visibility across traditional search, AI-powered discovery and whatever comes next.